AI Shopper Marketing Program
By seamlessly integrating into the Allrecipes shopping list, I worked with brands internationally to create a smooth path to purchase that enhances customer engagement and drives sales. With a proven track record in managing the Whisk shopper marketing program across international websites, I understand how to connect brands with consumers effectively. The partnership with Whisk tech was a new era of convenience and efficiency in the shopping journey.
Taking it a step further was integrating Woolworths AU available products across every Allrecipes AU recipe then eventually upgrading the experience by tapping into Woolworths products by postal code via IDX and making those products available click to cart.
Allrecipes AU home cooks/shoppers would then find their favourite recipes on Allrecipes Australia and send the ingredients straight to their Woolworths Online Shopping cart.
Presenting Research I Telling Stories at Scale
By building relationships with brands and grocers I was able to scale the Whisk shopper marketing program across international sites, ensuring consistent value and reinforcing the Allrecipes brand in additional markets. By collaborating with research and marketing teams ahead of product launches, we maintained a data-driven approach that strengthened relationships with grocers and brands. When a client’s extensive video assets and budget provided a chance to deepen storytelling, we partnered with UX, research, and development to expand a single-retailer concept into a scalable, revenue-driving product for multiple international markets.
