Brands: Food & Wine
From Farm to Fork: Laura's Lean Meats ExperientiaI Sponsorship Brought Families Together with Flavor, Fun & a Dash of Culinary Magic!
Laura's Lean Meats set out to engage moms in a fun, hands-on way. I brought an award-winning Aussie BBQ chef into the mix for an unforgettable event. Inspired by my Allrecipes experience, I teamed up with this culinary pro to craft a sizzling partnership. Check out snapshots from the Cowabunga live cooking class sponsorship, plus featured articles and integrated recipes! (Below is a screen shot of one of the articles. To the right is a photo from the live event sponsorship cooking class.)
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Brand Deck: Passion Project - Family Vineyard and Wine Brand
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Crafting a boutique wine brand is a capital-intensive endeavor. The cumulative costs of viticulture, custom crushing, estate maintenance, and tasting room operations are substantial.
Marketing necessitates a multifaceted approach, encompassing direct-to-consumer sales, online presence, wine club memberships, and expansion into multi-state distribution channels.
The above is an excerpt from a strategic go-to-market presentation for a family-owned wine brand.
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To the left is a sample of a bi-monthly Mail Chimp email newsletter reaching out to wine club members, patrons of the tasting room, and attendees of events who have opted in to receive information from the vineyard and tasting room
Below is another excerpt from the brand deck addressing what is the phenolics and science of scent behind wine.
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